Effective from April 22, 2022
When Does Thoroughbrand Place Cookies?
Which Types of Cookies Does Thoroughbrand Use?
We use two types: persistent cookies and session cookies. A persistent cookie helps us recognize you as an existing visiter/user, and stays in your browser and will be read when you return to this website, other sites we may manage or a partner site that uses our services. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).
What Are Cookies Used For?
Cookies can be used to recognize you when you visit our website, remember your preferences, and give you a personalized experience that’s in line with your settings. Cookies also make your interactions with Thoroughbrand faster and more secure. Additionally, cookies allow us to bring you advertising both on and off the Thoroughbrand sites, and bring customized features to you through Thoroughbrand plugins.
|Categories of Use||Description|
|Preferences, Features and Services||Cookies can tell us which language you prefer and what your communications preferences are. They can help you fill out forms on Thoroughbrand more easily. They also provide you with features, insights, and customized content in conjunction with our plugins.|
|Who’s Cookie Is It?||Why We Are Using It|
|WordPress||Indicates when you’re logged in, and who you are.|
|These cookies help us keep you logged in to our site.|
|Allows PHP to link future requests by the same visitor to an existing session like contact forms, if the user is logged in, what the user has in their cart.|
|YouTube||Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.|
|For embedding YouTube video on the website.|
|Google Analytics||Used to identify unique users.|
|Used to distinguish users.|
|Google Tag Manager||This cookie is associated with using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly.|
|ADVERTISING AND NOT NECESSARY FUNCTIONALITY COOKIES|
|Who’s Cookie Is It?||Why We Are Using It|
|Facebook Pixel||This Cookie is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook. For further information about the Facebook Pixel please see: https://en-gb.facebook.com/business/help/651294705016616.|
What Is Do Not Track (DNT)?
DNT is a concept that has been promoted by regulatory agencies such, as the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing Internet users to control the tracking of their online activities across websites by using browser settings. The World Wide Web Consortium (W3C) has been working with industry groups, Internet browsers, technology companies, and regulators to develop a DNT technology standard. While some progress has been made, it has been slow. No standard has been adopted to this date. As such, Thoroughbrand does not generally respond to “do not track” signals.
How Are Cookies Used for Advertising Purposes?
Cookies and other ad technology such as pixels, and tags help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you.
Note: Because your web browser may request advertisements and beacons directly from third party ad network servers, these networks can view, edit, or set third-party cookies, just as if you had requested a web page from their site. Ads served by Thoroughbrand may also set third-party cookies.
Which Third-Party Cookies Does Thoroughbrand Use?
Most browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience, since it will no longer be personalized to you. It may also stop you from saving customized settings like login information.
Other Helpful Resources
- European Interactive Digital Advertising Alliance (EU)
- Internet Advertising Bureau (US)
- Internet Advertising Bureau (EU)
Browser manufacturers provide help pages relating to cookie management in their products. Please see below for more information.
- Google Chrome
- Internet Explorer
- Mozilla Firefox
- Safari (Desktop)
- Safari (Mobile)
- Android Browser
- Opera Mobile
For other browsers, please consult the documentation that your browser manufacturer provides.