Public Affairs
Read onCropLife America
Client website:
https://www.croplifeamerica.org
Marketing efforts:
Content, SEO, and social strategy
Goals:
Improve visibility of the website for pesticide and crop protection categories for government agencies, advocates, consumers, and other regulators.
Success stats:
- CTR improved by 11.43% (Last quarter versus previous quarter)
- Clicks improved by 10.11% (Last quarter versus previous quarter)
- Total visits are up 29% YOY (Sept-Nov 2022 vs 2021)
- Unique visitors are up 31% YOY (Sept-Nov 2022 vs 2021)
- Pageviews are up 5% YOY (Sept-Nov 2022 vs 2021)
Summary:
The CropLife America work began in February with the initial efforts focused on website setup and content support. Following setup, marketing efforts started in April in earnest. SEO is the primary effort and started with brand optimizations and expanded into several non-brand keyword terms; centering on “crop protection”, “pesticide” keywords, and regulations.
References:
GMO Answers
Client website:
Marketing efforts:
Content optimizations, SEO, and social strategy
Goals:
Improve visibility of the website for pesticide and GMO searches for government agencies, advocates, consumers, and other regulators.
Success stats:
- Impressions improved by 17.50% (Last quarter versus previous quarter and YOY)
- Average position improved YOY by 11.68%
- Clicks improved by 17.39% (Last quarter versus previous quarter)
- Organic total users are up 6.51% YOY (Sept-Nov 2022 vs 2021)
- New organic user visits are up 6.51% YOY (Sept-Nov 2022 vs 2021)
- Organic pageviews are up 4.68% YOY (Sept-Nov 2022 vs 2021)
Summary:
Optimizations and social media support for GMOA has been done by Thoroughbrand consistently from 2018-2021 with occasional updates done during 2022. Work focused on SEO, content adjustments, and social media recommendations. These efforts helped implement evergreen content, technical optimizations, and SEO that has lasted and supported overall increases across several targeted keywords and social media.
References:
Deliverables and a la carte services
One of the many things that make Thoroughbrand successful are its core programs. These include concierge deliverables and select services to clients who want expert assistance with various tasks.