What is P.A.I.R?

Following an in-depth discovery process which helps us to understand client goals and objectives, we combine past performance traits with data and insights from our suite of advanced tools – along with human intelligence – to generate the ideal target audience(s).

Every audience is then scored based on a predictive performance index. From there, we work collaboratively with our client to create the ideal plan of action and budget, specific to each audience. This plan includes the best channels, times of day and days of the week, content, , affinity brands, and other key points which combine to create the perfect aggregate persona for targeting.

All campaigns are then P.A.I.R. scored based on their performance with the highest scoring/performing audiences used for future audience modelling and iterations.


Data-backed strategy informs every decision we make

Keyword research, online listening, competitor and landscape analysis, target audience identification, and persona construction are the backbone of our work.

And the key to your success.

Our detailed research informs everything from the channels and distribution of spend to the content we create and serve.

From conversation insights to shape messaging, to demographics and personas to hone targeting, we make use of multiple tools to ensure we are as effective and efficient as possible.

Who do we work with?

Our clients include a diverse set of businesses who wish to refine their targeting in an ever increasingly competitive and challenging landscape.

They range from a household name multinational bank who wished to identify the best potential B2B clients in 16 countries to a high-end fashion brand that wanted to attract a high net worth clientele.

Want to find out more? Read one of our latest case studies here.