City at night
Who We Are

A digital strategy
anti-agency

Within Thoroughbrand, you'll find several core programmes that help brands realise their missions and obtain marketing success through integrated tactics aligned by strategic insights.

What We Do

Built for results,
not overhead

We are not here to bill hours or ensure that every practice area is given work to cover overheads. We have no full-time staff. No HR department. There is no glamorous office building with ping-pong tables and gourmet chefs.

All we have is an elite team of seasoned experts that can be assembled à la carte according to the needs of your retainer or project. Not every marketing or strategy needs design, and not every challenge can be fixed with SEM. We believe you should only pay for the specialties and tactics required to achieve your goals.

Our Capabilities

Full-spectrum digital
capability

GEO

Generative Engine Optimization

Ensure your brand leads AI-generated answers and recommendations across ChatGPT, Gemini, Perplexity, and emerging AI search platforms.

Agentic AI

AI Automation & Agents

Deploy intelligent AI agents that automate workflows, qualify leads, and deliver personalised experiences at scale — without adding headcount.

SEO

Search Engine Optimization

Research, implementation, and ongoing refinement to ensure your brand is at its most discoverable.

Paid Search & Social

Performance Marketing

We cover all aspects of performance marketing for your site and services, across all key platforms.

Online Listening & Data

Social Intelligence

Baseline online listening and full use of the data collected from your site, social platforms, and email lists.

CRM & Lifecycle

Client Relationship Management

Build lasting relationships with your most valuable customers through personalised outreach and lifecycle marketing.

Where We Work

Global reach,
local presence

Thoroughbrand operates as a distributed team, with bases in Chicago, Nashville, and across the United States — and in London, Cardiff, Bristol, and across the United Kingdom, as well as Dubai. Wherever you're building, we're already there.

London skyline with the Gherkin at sunset
The Team

Talented, experienced
leadership

Michelle Viar

Michelle Viar

Managing Partner & Founder

LinkedIn

Michelle is Managing Director of Thoroughbrand. She has spent her digital agency career in large global agencies working on brands like CVS, Unilever, FedEx, UnderArmour, FitBit, and Pfizer, to name a few.


Chris is the strategic and digital operations leader for Thoroughbrand. He has nearly 20 years of digital marketing experience supporting large, regulated organisations with global agencies like Wunderman, as well as working with companies such as LHC Group, Luna Innovations, and Fresenius as an agency partner.

A. Chris Turner

A. Chris Turner

Partner & Co-Founder

LinkedIn
Work With Us

Ready to build something
worth talking about?

Tell us about your brand. We'll put together a tailored proposal within 48 hours.

Get In Touch
Our Partners
Google Partner
MSA Elite Partner
Polar
Rival IQ