Global Commercial Bank
- Lead time: 120 days
- Sector: Banking and Finance
- Goal: To enhance business banking offering and response by better understanding the sectors in each country which make the greatest use of business banking, as well as identifying which services within business banking are most needed by, and important to them
- Services: In-depth persona research and construction for 9 countries
Customer journey and content plan creation
A large multinational bank wanted to identify the ideal B2B sectors to target across 16 countries. Crucially, the data needed to be actionable, and supported by journey, content and messaging recommendations.
01
Our approach
Using a suite of research and data tools, we compiled the top sectors by country, and constructed highly detailed personas for each sector.
Using this data, we created a detailed strategy to target each persona both online and offline.
We are now creating the ideal customer journey and content plan for these prospective new customers.
02
The Results
Following the research and data gathering, insights related to regional audiences, product categories, and interest were integrated into the marketing strategy for the launch of their brand into new regions, to data-driven audiences identified.
This helped align the marketing, inform optimizations, supported building out the ideal customer journey and implementing a content plan for these prospective new customers in 9 countries.
Our other works
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