Global Luxury Retailer
- Lead time: 90 days
- Sector: Retail
- Goal: Increase average order value; attract more high value customer
- Services: Market research, Personas, Demographics, Paid social
Working alongside a successful global luxury brand
We were approached by a hugely successful global luxury retailer needed to entirely overhaul their paid social activity. So we looked at those who engaged with the brand on social media vs. those who actually purchased (‘browsers vs. buyers’).
We took the ‘buyer’ audience and split it into six distinct personas based on online habits, shopping preferences, brands purchased, and brand affinity.
We constructed highly detailed personas for targeting, including brands carried by the client as well as affinity brands, day of week and time of day the audience is available online in a ‘browsing’ setting, and more.
Working on the creative brief, persona research and campaign implementation enables TDG to deliver excellent results.
Increase in AOV and 6.5x ROAS across paid social in all key markets.
Our other works
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