Supporting app installs and brand visibility

By building personas of the sectors we knew to be the most active users of payment apps, and going after each sector one at a time in the places where they are online, at the right time of day, and with the right messaging, we managed to garner 32% app adaption within he first target sector after just 90 days


Our approach

Over the course of two months, Thoroughbrand helped research demographics in targeted sectors for the payment app client. Informed by personas, Thoroughbrand worked with the client to build a fully optimized and lead driving website, developed a paid media strategy that covered several networks including Google, Facebook, Apple, Twitter, and others. Once launched, ongoing SEO, advertising, and content supported rapid marketshare growth.


The results

After the launch of the website and marketing program, lopay immediately saw fast positioning in search and engagement with the brand online. While the incumbent market leaders were spending over £1M/month on marketing, we also managed to garner one percentage Share of Voice point with a spend of just £170K total over 90 days

According to Nielsen, one Share of Voice point in a mature market typically costs an average of $6M USD (£4.8M GBP) in marketing spend

On average, our persona specific campaign methodology costs 20% less than less targeted approaches and in 90% of cases, the resultant ad groups have a ROAS higher than any in the client’s prior ad account history

Our other works

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