Search engine optimisation
The science of being found
Search Engine Optimisation (SEO), was once a catch-all phrase for anything from poor practices such as keyword stuffing to more technical tasks such as ensuring proper use and structure of page headers, descriptions, and tags, all done in an effort to help a site dominate or at least rank highly in organic search results. Like most other aspects of digital, though, SEO has evolved into a highly sophisticated and interdependent process of assessment, research, implementation, and maintenance which is arguably the single most important time and resource investment an organization can make in their site.
SEO now encompasses manifold aspects of on-page and off-page optimisation, technical management of issues such as site speed and caching, usage and implementation of your Google Analytics account, the structural usability of the site and even things as simple as domain registration. It has become a sought-after specialty and one which proves invaluable time and again to those who invest in ensuring their site benefits from SEO best practices as evaluated by an experienced practitioner.
Many clients we come across believe that their site is already either in its best possible condition or that there is nothing more that can be done for it organically in order to help it to achieve its goals. As stated in our section on SEM, prior to undertaking any reputation management projects and certainly before recommending any paid media efforts, we first undertake an extensive SEO audit of the client’s site. One such example may be found below.
Whether your SEO need is building a strategy from the ground up, or one that aligns with social, paid, and other owned media in order to help you refine your presence in the digital ecosystem, we are equipped to help you achieve your goals. Please contact us for work examples appropriate to your specific SEO need.